Furniture & interiors

Timber & Co.

Furniture is bought on two questions: what does it cost, and when does it arrive. Most furniture sites answer the first and hide the second, which is why the estimator is on the home page here.

Category: Furniture & interiors
Year: 2026
Scope: 4 workstreams

Scope

Brand identity
Website
Delivery estimator
Product index

Built with

Next.js
TypeScript
Tailwind CSS
Vercel

The brief

Solid wood, made to order, six to ten weeks out. That lead time is the objection, and burying it in a FAQ does not remove it; it just moves the disappointment to after the enquiry.

So we put it in front: a delivery estimator that takes a product and a province and returns a real window, on the home page, above the range.

Approach

Four decisions the whole project rests on.

01
The objection, first
The estimator sits above the product index. A visitor learns the lead time before they fall in love with a table.
02
Four browns and nothing else
The palette is the timber. Colour anywhere else on the page would be competing with the product, which is the only thing worth looking at.
03
A mark that is a joint
The dovetail is the one thing every piece in the range has in common, so it became the mark rather than a tree or an axe.
04
The workshop as photography
Half the imagery is the making rather than the made, which is what justifies the price of a piece against a flat-pack alternative.

Art direction